PRODUCTION

Production Master Sheet

I created a master sheet which contained all production information. Tabs in the sheet include budgets, Instagram posting schedules, timelines, and more. I'll go through the most important information below.

Budget

The final budget spent for the show. I made sure to track each prop and costume piece that we bought in order to stay on top of the amount we were spending and to have an accurate final cost of the production to reference for the next time we performed.

Finance is a skill of mine that I'm working to strengthen, and I know I could have been more proactive with the budget. As I move into the next era of They Weave with String that Suffocates, I want to pay extra close attention to the financial aspect in order to grow more well-rounded as a freelance artist.

Marketing - Instagram Posting Schedule

I posted twice a week over the course of two months to promote the show. In my schedule, I had categories to tell me the type of post I'd be making (GoFundMe, Ticket Sales, Rehearsal Content, etc.), what day I'd be posting it, and whether it would be a main page post or a story. I had specific notations for each post (TW-2A, TW-4B, etc.) that matched my calendar and my Canva files. It made it easier to find the post for each day when I could look in my calendar, see what the file name was, and then find that file to post. We finished the schedule with takeovers from the cast and my assistant director.

If I were to do something different, I would have started the campaign earlier and posted more than twice a week. With our next performance at the Lambeth Fringe, we plan to post three times a week for the three months leading up to the performance.

Marketing - Graphics

I made all of the graphics using Canva. I made three themes (pictured in the top row) for the posters that I then recycled for the other graphics I needed to make (evidenced on the bottom row). I made upwards of 20 graphics that I posted during the Months of May 2025 and June 2025 leading up to the performance in July 2025. In the future, I want to use more videos over static graphics for social media posts. I've learned that Instagram reels gain more views and interactions than Instagram posts. I'm not the most comfortable with video editing just yet, but I'm excited to learn more as I begin to develop that skill.

Timeline

I created a timeline from March 2025 to July 2025 that acted as one ginormous to-do list that I referenced throughout the production process. Things on the timeline include email deadlines, social media campaign dates, costume and prop acquisition deadlines, and more. I also added a section for Notes where I could detail exactly what needed to be done or things I needed to remember.

While in reality I had to deviate from the schedule a little bit (such as purchasing props/costumes a bit early or emailing people at a different time), it was still handy to have one massive list of all the things I needed to complete throughout the process.

This is definitely something I will keep doing in the future, as it helped me stay organised and on top of my action items.

Rehearsal Schedule

Pictured on the top is an example of two weeks of our rehearsal schedule. We met twice a week for May-July 2025 for 3-4 hours at a time.

On the schedule, I had columns for the week, the day, the time, the location, the specific schedule, and any notes that I needed to either remember myself or inform the actors of prior to a rehearsal, such as off book deadlines. The schedule was the most important bit as it communicated to the actors what scenes we were focusing on so they could properly prepare themselves. It also helped me as I created my own version of the rehearsal schedule in my director's book (pictured on the bottom).

I've been doing my rehearsal schedules like this for years, and it has yet to let me down. I plan to continue to schedule my rehearsals this way as the actors seem to appreciate the thorough attention to detail and it keeps everyone on the same page.